Woon Bee Chai

A. Overview of Experience and Expertise

Bee Chai is a veteran banking professional experienced in strategic planning and execution, project management, business development, market research, industry analysis, sales and service distribution, proposition development and structuring, human resource development and managing organizational behavioral change.

B. Academic Qualifications and Professional Associations

Bachelor of Business (Hons) Degree in Banking and Finance, Nanyang Technological University

C. Corporate Positions

  • Focus Search Services, Consulting Manager
  • VP, Hongkong and Shanghai Banking Limited
  • VP, SME Customer Proposition and Strategy, Commercial Banking
  • VP, Customer Proposition and Channel Management, Commercial Banking
  • AVP, Channel management, Commercial Banking
  • AVP, E-Solutions
  • Digital Bills Pte Ltd (dollarDEX.com), Business Development Manager

D. Other Information

Armed with over 12 years of experience in the financial services industry and 8 years of human resource consulting, Bee Chai has acquired extensive business skills in organizational development and domain banking knowledge while in Overseas Union Bank, dollardex.com an internet start-up, followed by HSBC.

Previously as Vice President of Strategy and Proposition at the Commercial Banking Division in HSBC Singapore, he was responsible for setting up and managing a full service call centre, managing the entire mass-market non-borrowing customer base. He also deployed the web and internet banking to deliver sales and service, conceptualize and execute market penetration strategies using customer segmentation to develop customer centric product and service propositions.

With strong entrepreneurial inclination, Bee Chai joined dollardex.com where he performed a wide range of responsibilities ranging from business development, operational effectiveness and project management. Here he developed and conceptualized the housing loan and car loan portal services including the world’s first online en-bloc loan auction.